Video from the 2022 season, things may soon be very busy in 2023 and beyond for the Prince Rupert Cruise Industry
The operations of the Northland Cruise Terminal will be very different in 2023, that following an announcement this morning from the Prince Rupert Port Authority that they have entered into a terminal operating agreement for facility with Global Ports Holding PLC, a major provider of services to the global cruise industry.
The global Ports Facility operator offering up the prospect of over 250,000 visitors per year once they put their operations plans into motion.
The focus of the work ahead for GPH will be to follow up on the successful return of the Cruise industry in 2022, with the global service provider to operate Northland Cruise Terminal, as well as manage the shore excursion program and oversee all cruise scheduling and passenger services at the Port of Prince Rupert
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| Prince Rupert will soon be added to the GPH global ports map as the international Cruise industry group arrives on the North Coast to take up operations of the Northland Cruise Terminal |
With Prince Rupert a gateway towards the Alaska Cruise industry, the announcement today notes of how GPH will help to develop Prince Rupert as a destination of choice and help to build the industry footprint.
In their statement today, the PRPA also notes how this marks first North American port that GPH will add to their portfolio.
GPH is the world’s largest independent cruise port operator with 26 cruise ports in 14 countries currently under its management. With a global network of award-winning ports and terminals, GPH has an established track-record in destination development and cruise port operations. Prince Rupert is the first port in North America in the company’s portfolio and its first foray into the Alaskan market.
GPH is uniquely positioned to transfer best practices to its future Prince Rupert operations, focusing on operational excellence and exceptional shore-excursion development. Building on the company’s strong global reputation for cruise destination development, it will bring considerable demonstrated experience in the areas of business-to-business tourism marketing and the ability to leverage its existing vast network of cruise industry relationships, making it an ideal strategic partner for cruise tourism growth in northern BC.
The agreement will span the next ten years and the full scope of what will come from the relationship is outlined by PRPA President and CEO Shaun Stevenson.
Prince Rupert’s value proposition to cruise visitors is a strong one – a natural port of call on an Alaskan itinerary, a rich and diverse cultural history, and spectacular north coast scenery as a backdrop.
GPH has the expertise to elevate cruise tourism in the area to meet Prince Rupert’s vision of growing a thriving cruise sector as a world-class destination, with significant economic benefits for the local community and surrounding region.”
How the next ten years may look is also explained in today's announcement
Under the terms of the TOA, GPH will assume cruise-related operations in 2023. These operations include managing the local, integrated cruise passenger shore excursion program, managing the cruise schedule and the relationships with cruise lines calling on Prince Rupert that underpin it, while attracting additional lines to the destination to grow the business, and ensuring cruise passenger services meet the highest standards of quality.
The potential impact that GPH may bring to the region was also noted by Mike Maura Jr., the Regional Director for Americas of Global Ports Holdings, with a significant surge in visitors in the years ahed, making for part of the narrative to their notes for today.
We believe that Prince Rupert has a realistic path to seeing weekly cruise calls and up to 250,000 passengers annually. As GPH, we look forward to working in partnership with the Prince Rupert Port Authority, the Cruise industry and the local community as we bring our global expertise and operating model to the port.”
“Prince Rupert is a beautiful unspoilt destination and has tremendous potential as a key player in the Alaska market. We are looking forward to working with our cruise partners to improve the guest experience, working with the local community to add more exciting shore excursion opportunities, and driving more traffic.”
The World's largest port operator was quick to hail their agreement with the Port, placing it prominently on their website today.
A look at their network of global ports and how they service them can be reviewed here.
The name of interest for local stakeholders to make note of is Kevin D'Costa, who will be he GPH official that will be will be looking to engage with the local operators when it comes to services and tour options.
An important part of the effort to provide more excursion alternatives, GPH has added industry veteran, Kevin D’Costa to the team. Kevin’s focus will be to assist local operators in developing an array of exciting new alternatives for cruise guests while maintaining the high level of service provided to the cruise lines themselves.
From the GPH statement, Colin Murphy, Head of Business Development outlined the enthusiasm that the the company has for their entry into the North American cruise theatre.
“Prince Rupert is a beautiful unspoilt destination and has tremendous potential as a key player in the Alaska market. We are looking forward to working with our cruise partners to improve the guest experience, working with the local community to add more exciting shore excursion opportunities, and driving more traffic.”
GPH also offered up a glimpse of the region for their customers and partners as part of their announcement.
The untouched and pristine destination of Prince Rupert is home to unique and rich Indigenous culture & traditions, a vibrant art scene, as well as abundant wildlife.
From its parks & trails, its remote grizzly bear sanctuary and scenic community views, Prince Rupert is a unique destination on the North Coast of Canada & often referred to as the “City of Rainbows.”
A culturally rich and diverse community with a long history of Coast Ts’msyen habitation, Prince Rupert is the only municipality situated in the Great Bear Rainforest, the largest coastal temperate rainforest in the world.
The full statement from the PRPA today can be reviewed here.
Mote background on the Prince Rupert Cruise Tourism sector can be explored through our archive page.
Cross posted from the North Coast Review.
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