City Council to be asked for Final adoption of new Civic Logo and Branding package

Is it time for a farewell to Raise and Ship and Net and Pick?
Council to be asked to approve a new civic logo and
branding package at tonight's Council Session
(image from City of Prince Rupert resources )

The City of Prince Rupert may have a new look very soon, with Council members to be asked for final adoption of a new Civic Logo and Brand package making for one item on this evening's Council Agenda.

The project which was launched in 2019 prior to COVID, has been working its way forward in the background it would seem, with little discussion along the way in the Council Chamber and tonight the final product is set to be presented, that through a report from the City's Communication Manager Veronika Stewart.

In her review for Council, the Communications Manager notes the the work restarted on the logo and branding project in 2021, with the city following up on a stakeholder group that contracted with Ts’msyen artist Russell Mather to assist with developing the new brand to ensure that Prince Rupert’s indigenous identity would be appropriately represented. 

The intent of the new logo and accompanying guideline, colour palette and graphic components is to reflect both our indigenous and non- indigenous communities, bringing in the rainbow symbolism that Prince Rupert is so well known for. 

While the City has not as of yet provided for a look at the new logo, Ms. Stewart does provide for a review of how the project approached the need for a new logo.

The previous logo in regular use by the City was its coat of arms, which does not reflect the modern community of Prince Rupert. With the existing use of the corporate crest, there was an absence of any aesthetic standards to guide our organization. 

In addition, the crest was dated, had many competing elements, and due to its complexity did not translate well to the multitude of different sizes/uses that the City requires. The new brand guidelines provide a clear, cohesive and modern aesthetic guide that better represents our current community, and will serve as our community for decades to come.

Also of note from Ms. Stewart's report, is that the cost of the project has increased somewhat up from it's original projection of $75,000 to a new cost of $105,000 the project is to be paid through a dividend from the Prince Rupert Legacy Incorporation funding.

You can review her full report below.

click to enlarge

More notes related to this evening's City Council Session can be explored here.

A wider overview of past Council Discussion themes can be found here.

Cross posted from the North Coast Review.