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| Tourism Prince Rupert has launched a new marketing campaign today |
Tourism Prince Rupert is putting out the welcome mat for visitors in support of local businesses and services that rely in Tourism, launching a summer tourism campaign called See for Yourself.
The new focus for the 2020 tourism year was outlined today in an information statement from Tourism Prince Rupert which notes how the program will look to encourage travellers to come explore the region.
Intended to help support Prince Rupert’s local small business and accommodation sector by once again encouraging both locals and visitors to explore the city and its offerings.
This campaign will bring the magic of Prince Rupert to both locals and travellers by sharing exclusive and limited-time offers from over twenty local businesses, from accommodation providers and dining establishments to retail boutiques and outdoor adventure operators.
The program which runs from today through to August 17th, comes following the findings of a recently completed survey showing that even as Prince Rupert residents had their own plans to travel out of the region this summer; they still had some hesitancy towards the idea of folks from elsewhere dropping in for a visit.
"Tourism Prince Rupert has been carefully listening to the needs, desires, and concerns of our stakeholders, who range from Prince Rupert residents and business owners to tour operators and regional tourism organizations. In order to support our local tourism economy through this challenging time, this campaign has been developed not only to drive new business to our local tourism and small business sectors, but also to create new opportunities for local & regional residents to safely explore our magnificent region once again.” -- Ceilidh Marlow, Executive Director, Tourism Prince Rupert
Towards the launch of the initiative, Tourism Prince Rupert outlined how they plan to move forward with their initiative through the next month.
From July 19th – August 17th, we will open up select offerings to our nearby neighbours across the Northern BC region, inviting them to experience a change of scenery in Prince Rupert with exclusive accommodation deals & discounts on outdoor adventure offerings such as golf and flightseeing.
The intention of the See for Yourself campaign is to encourage travel to Prince Rupert in a way that is both sensitive to the concerns of residents and supportive of our local small businesses who rely on the tourism sector to bolster their annual revenue.
The campaign will be delivered in completely digital formats, with sponsored social media, online advertising, and email newsletters translating the unique promotions we’ve secured aimed at supporting Prince Rupert’s tourism sector.
Local residents as well can be a part of the See For Yourself campaign, with Tourism Prince Rupert making note of some of the feedback they received from the recent survey.
In light of this, we recognize that a number of Prince Rupert residents remain tentative about visitors to Prince Rupert this summer, and therefore the campaign will kick off with two weeks of promotions aimed specifically at encouraging locals to explore their own backyard.
This could be through a promotion for a dining experience that they’ve been missing, or the opportunity to win local prize packages.
Before expanding our reach to welcome other travellers to Prince Rupert, we want to welcome our local friends, family, and neighbours to see the city with fresh eyes.
For a review of the full project launch see this information piece from Tourism Prince Rupert, the details to the See for Yourself program can be reviewed here.
An archive page of all resources from Tourism Prince Rupert is available here.
For further background on Tourism in the region see our archive page here.
Cross posted from the North Coast Review.
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