It has a nice beat, but will we dance to it?

"Canada has a new Leader" so say the NDP as they take to the nations airwaves to introduce us all to Thomas Mulcair.

The newly minted leader of Her Majesties Loyal Opposition has been popping up on our television sets and elbowing his way onto YouTube over the last week or so, featuring a hipster kind of vibe in the music and some pretty earnest Canadians eager to share the joy of Mulcair.



Already well known in Quebec, the Mulcair advertising is a little bit different in that province, less of an introduction, as to a reinforcement of his now much reviewed change to the NDP's philosophy.



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Of course, the main message in English, as delivered by Olivia Chow is that Jack Layton's message and vision is in good hands with Thomas Mulcair.

Something that perhaps may not resonate completely outside of the province of Quebec and may provide the NDP with the need to frequently tie their new leader to the legacy of Mr. Layton.

To that theme it will be worth watching to see if Canadians outside of Quebec are on board by the time the next election comes around.