There's been previous little in the way of developments, the list of names of the contenders has been rather sparse and the one name most figured at least had some resonance of sorts was Bob Rea, who promptly announced he had decided against the idea after all.
So, as September moved into October with the spotlight awaiting someone to step into it, one of the most famous of Liberal surnames finally went from the whisper stage to a full fledged campaign.
Justin Trudeau took to the stage in Montreal on October 2nd and proclaimed that he was ready and willing to seek the leadership of the Liberal Party of Canada, home of a weather beaten cape that has had little resonance over the last number of years.
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The rebuilding of the brand is seemingly taking baby steps since the demise of Stephane Dion's agenda, still it seems reeling from the last election which sent the Liberals to the uncharted lands of third party status, a social step down that few Liberals it seems were ready for.
With Bob Rae stepping aside earlier this year, the march of the Liberals has provided for a list of names of potential candidates that seem but known only to the inner circle of the Liberal caucus.
Now with the arrival of Justin Trudeau's campaign, the recognition factor has jumped ten fold, good for the Liberal brand we imagine and perhaps enough to spur on other Liberal names to take to a campaign.
Needless to say, the arrival of the new generation of Trudeau's to the Liberal leadership quest has provided for much in the way of publicity. We're not sure if Mr. Trudeau is yet ready for the big step towards leadership and possibly governance, the jury of course still is out on that prospect.
But for the moment at least, people are talking about the Liberal party and not in that quaint kind of way of what once was, which two weeks ago wasn't something that happened with much regularity.
Now the hard work begins for the Liberals, will they seek to have a real debate over their future and seek out a number of would be leaders to shape that future?
Or will they just surrender to the latest modern wave of Trudeaumania v 2.0 ? Turning the keys over to the new guy and ride some coat tails towards an eventual showdown with the NDP and the Conservatives.
The new adventure for Liberals is underway, a fascinating bit of theatre that could either bring them back from the depths of popular opinion.
Or herald perhaps, that indeed the party of the Canada's historic past, will remain just that.
Some of the reviews of the Trudeau launch can be found below.
Globe and Mail-- Come election time, everyone loves the middle class
Globe and Mail-- Justin Trudeau explains why he seeks Liberal leadership
Globe and Mail-- Justin Trudeau shares his vision for Liberal Party
Globe and Mail-- The best thing for Liberals? Someone to take on Trudeau for party leadership
Globe and Mail-- Liberal Party needs a leadership race, not a coronation
Globe and Mail-- Justin Trudeau grapples with his 'authenticity' as the race begins
Globe and Mail-- Can Trudeau win the Liberal leadership?
Globe and Mail-- On day of LeBlanc endorsement, poll shows Trudeau could recreate Liberals
Globe and Mail-- Former PM Mulroney: Underestimate Justin Trudeau at your own peril
Globe and Mail-- Liberal leadership race stirs to life as Trudeau heads from West to East
Globe and Mail-- Star power, yes, but what does Justin Trudeau stand for?
Globe and Mail-- Trudeau's vision for Liberals high on ambition, short on firm answers
Globe and Mail-- Trudeau seeks to rebuild Liberal party - starting in Alberta
Globe and Mail-- Justin Trudeau's mission is to shake up the system
Globe and Mail-- Justin Trudeau's success grounded in hard work
Globe and Mail-- Trudeau family brand coming to the fore in Liberal leadership race
Globe and Mail-- Justin Trudeau as leader is the Liberals' best and worst hope
Globe and Mail-- If Trudeau leads, will Liberals follow?
Globe and Mail-- Why Justin Trudeau's passion for politics may not be enough
National Post-- Justin Trudeau vows not to use West's resources as 'wedge' ...
National Post-- Tories fear Justin Trudeau's drawing power could create Obama-like surge
National Post-- Trudeau's strategy aims to recapture Canadian values
National Post-- It's time to 'write a new chapter': Justin Trudeau lays out plan to follow father's footsteps
National Post-- 'My friends, we will do better': Justin Trudeau confirms bid to lead federal Liberals
National Post-- Justin Trudeau looking to the West (and the middle class) for Liberal success
National Post-- The son is not the father and the future is not buried in the past
National Post-- Liberal challenge will be to inject substance in Justin the rock star
National Post-- Dear Media, will you and Justin get a room, please?
National Post-- Post approved campaign posters, slogans for Justin Trudeau's leadership bid
National Post-- Smiling Justin's leadership challenge
National Post-- Justin Trudeau's path to PM (if it exists at all) goes straight through Quebec
National Post-- Justin Trudeau's leadership bid could turn campaign into coronation...
Toronto Sun-- Justin, Justin and more Justin Trudeau
Toronto Sun-- Justin Trudeau shows Liberals haunted by Ghost of Glories Past
Toronto Sun-- Justin Trudeau makes Liberal leadership bid official
Toronto Sun-- Justin Trudeau: The Millennial candidate?
Toronto Sun-- Trudeaumania relapse should have us looking for remedy
Toronto Star-- Justin Trudeau coverage is giving readers what they want: Delacourt
Toronto Star-- Here's how the Liberals can make the old new again
Toronto Star-- Justin Trudeau, Barack Obama and the return of class-based politics
Toronto Star-- Did Justin Trudeau's coming-out speech satisfy expectations?
Toronto Star-- Canadians not satisfied with Tory government
Toronto Star-- Justin Trudeau: Northern Gateway pipeline not a 'good idea'
Toronto Star-- Justin Trudeau's fairy tale bid for Liberal leadership needs a big bad wolf
Toronto Star-- Liberal leadership candidates step aside for Justin Trudeau
Toronto Star-- Justin Trudeau's famous name may help him in Liberal leadership race, but not in Quebec
Toronto Star-- Justin Trudeau and a brief history of political coronations
Toronto Star-- Justin Trudeau ready to step into his father's shoes
Toronto Star-- Justin Trudeau officially launches Liberal leadership campaign
Toronto Star-- Justin Trudeau launches Liberal leadership campaign in cross-Canada tour
Toronto Star-- Justin Trudeau and the shape of things to come
CBC-- Justin Trudeau's leadership bid backed by LeBlanc
CBC-- How will Justin Trudeau contend with his father's legacy?
CBC-- Justin Trudeau shouldn't be underestimated, Mulroney says
CBC-- Can Justin Trudeau save the Liberals?
CBC-- Justin Trudeau can fill a room but can he win an election?
CBC-- Justin Trudeau to run for Liberal leadership
CBC-- Justin Trudeau seeks 'new chapter' for Liberal Party
CBC-- Cross Country check up: Does Justin Trudeau owe his appeal to celebrity or a new direction...
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