Wednesday, March 28, 2012

Mitt Romney Diamond Sales leader for March

As the month of March wanders towards its end, the folks at Ohio Art are anticipating that the month will provide a pretty nice financial reward.

Ohio Art, which probably wasn't much on anyone's radar two weeks ago, is the maker of the Etch a Sketch, the iconic device of many of our youth that suddenly shot to stardom again, thanks to the throw away line of a senior aide to Mitt Romney.

Thanks to the help of Eric Fehrnstrom, Mr. Romney's aide, the folks at Ohio Art watched as sales soared 1,556 percent above normal levels on Amazon.com within 24 hours of the etch a sketch reference going mainstream and viral.

And it's not just units of the drawing contraption that are shooting upwards, shares of the company itself more than tripled by the end of last week, closing on Thursday at $9.95 a share.

While the gaffe probably reinforced an image of flip flops for the Republican front runner, he could turn the whole situation to his advantage, clearly as far as Ohio Art is concerned, Mitt Romney is good for the American economy.

I'm not sure how Ohio Art rewards those employees that help its business grow, but somewhere on a wall in the lunchroom there surely is space for a portrait of Mitt Romney, Diamond Sales Master for March.

No comments:

Post a Comment