Monday, August 15, 2011

Hmmm, they may want to think over the optics of this one...

We're the first to admit that we don't know all the ins and outs of a successful political machine and all of that, but, we have a feeling that the idea of the governing Conservatives threatening to sue the widow of an asbestos victim isn't the best plan.

Macleans has the details  and a nod to the National Post coverage on the bid of the Conservative Party of Canada to have Michaela Keyserlingk "cease and desist" in her efforts to promote her website which draws attention to the issue of asbestos mining and sales.

We imagine the offending part of her website in Conservative eyes, is probably the link to the Conservative party itself with the logo prominently placed within her page.

And while there is a need to protect one's brand and all of that, it would seem to be a particularly heavy handed approach the Conservatives are taking in this instance, especially considering the emotional nature of the cause the Quebec woman is putting forward.

The Conservatives by their interest in her website, may find that their efforts draw more attention to their record on the issue than they may wish to attract.

It wasn't that long ago that the Daily Show with Jon Stewart focused it's gaze on the subject and made corporate and government officials in the province of Quebec look oh what's the word, well,  shall we say bad, in the process.

Keep up this kind of political approach and we have a feeling that Aasif Mandvi may wander north once again..

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