Well, this could end badly

The BC Liberals are pondering the prospect of a name change, a shift of the brand if you will that has been the governing machine for a good number of decades now.

Perhaps mindful of the deprecation of the brand from the federal version, the BC Liberals (a party which in reality isn't actually very Liberal and has little in common with their federal namesake) have floated the idea of adopting a more British Columbia focused moniker, something to run up the flag pole and salute without a gaze to Ottawa and the now disorganized group of the same name.

The BC Liberals which basically became the object of a hostile Social Credit takeover last century (yes we know it wasn't that long ago, but it sounds so cool to say last century) has governed the province lo these many years with but one guiding testimony to its existence, to keep the NDP out.

So, with that mission statement still intact and job one, the time it seems to adopt it's own identity has come.

Vancouver Sun-- B. C. Liberal party eyes name change
Globe and Mail-- B. C. Liberals need a name change, MLA suggests
Victoria Times Colonist-- Hansen says Liberals need a new name
Kamloops Daily News-- B. C. Liberals consider name change
CTV British Columbia-- Hansen wants B. C. Liberals to consider name change

This of course could be a messy thing if it ever comes to pass, especially if they hold one of those "name the party" contests, a prospect that probably would leave editorial cartoonists, political commentators and pundits giddy with anticipation.

We imagine, that if the time comes to rename, re-brand and renew as they say, it will be done internally, without much input from the average British Columbia.

Though we sure do wish that option would come to pass, as the nominations we imagine would be just an outstanding feast of possibilities, with just a drip of sarcasm on the side!